Are you selling online clothes? If yes, then you know how important it is to show your garment product accurately. It helps customers better understand what exactly they are getting for their money.
Ghost mannequins are one of the best post-production techniques for accurately and in detail presenting attire. If you are wondering about the question of ‘What is ghost mannequin?’ and who and why you need it, this article will give a clear answer.
What is Ghost Mannequin?
Invisible mannequin is a special image editing technique used mainly in the fashion industry for garments. In this effect, a photo editor creates an illusion to present the clothing so that the attire is worn by someone invisible in the photo.
The main objective of the hollow mannequin effect is to help buyers visualize how the apparel will fit after wearing it. You can see the cloth’s front and interior parts in an invisible mannequin.
How Does Ghost Mannequin Work?
In a hollow mannequin technique, an editor will first remove the mannequin from the clothing photo.
Then, s/he will combine several images of the garment to show the front and back sections.
Finally, a 3D effect with proper alignment on the apparel image will be given to add a realistic, lifelike result.
The final image must have a natural shape and structure without any distractions.
Benefits of Ghost Mannequin
- It allows you to create a realistic look of the garment and show your clothing in accurate shape, size, and fit.
- You don’t have to invest in professional models that would cost at least a few times more than invisible mannequins.
- Hollow mannequins can be used product lots to show clients a variety of products in different colors and sizes.
- Buyers will have a better idea about the cloth as they see it from different angles in detail, including the outer and inner parts.
- Businesses and individuals can benefit from hollow mannequins as they help customers get a real-life user experience. They maintain their business integrity.
Who Needs Ghost Mannequin Effect?
E-commerce business owners who sell garments online need invisible mannequins.
It is highly popular in the e-commerce fashion industry, especially fashion retailers and clothing brands.
Photographers, designers, and manufacturers rely on invisible mannequins to appropriately highlight garment fit and details.
This effective post-production method allows them to highlight the unique collections of the clothing store.
Businesses and individuals mainly use invisible mannequins to maintain professionalism and attract potential buyers.
How is Ghost Mannequin Different from 3D Modeling?
An invisible mannequin is a post-production image editing process where an editor edits the actual clothing product.
In contrast, 3D modeling is a technique in which a photo editor digitally transforms the edited image and gives it a realistic look.
Hence, you need both the hollow mannequin effect and 3D Modeling for an accurate representation of your garment products online.
How Ghost Mannequin Improve Brand Identity
- Invisible mannequins enable you to present your clothing product in a better way with precise details.
- The attractive attire images grab customer attention and increase conversion rates.
- This commercial photography technique lets you add 3D effects and allure buyers to purchase the item.
- Garment items with invisible mannequin effects create a consistent look. The background area usually has a white backdrop to create a clean, distraction-free presentation.
- Hollow mannequin effects allow you to stand out from competitors by showing outfits in a unique and reliable way.
- By using invisible mannequins in your business, you will save a lot of money and invest in other sectors to grow your business.
Conclusion
People won’t buy your products unless you give them enough reasons to purchase them. One of the most reliable ways to build credibility is showing exactly what your customers will get. Hollow mannequins are an advanced image editing process that shows your attire photos digitally and in a captivating way. Hopefully, you got a clear overview of the ‘What is ghost mannequin?’
