The Ultimate Guide to Product Image Size for Amazon

Do you know that Amazon’s A9 algorithm prioritizes listings with properly sized and optimized images? To boost online sales, it’s essential to gather information about the right product image size for Amazon to meet guidelines and attract buyers.

The photo size of Amazon products plays a key role in how customers see visuals on this e-commerce platform. It also affects how your image will be shown on the search engine results.

Choosing the right image dimension is crucial as it affects the picture quality, resolution, and aspect ratio. This article covers a complete guide on product photo size for Amazon and tips for better Amazon product listing.

Why is Amazon Product Image Size Important?

Let’s learn how uploading standard-sized product images on the Amazon platform can help you in different ways.

01. Zoom Function

A product image size for Amazon must be at least 1000 pixels. The higher the pixel number, the better it is for zooming. It enables customers to inspect product features closely.

02. Search Ranking

A perfect photo size for Amazon listings plays a vital role in search ranking. Amazon’s algorithm prefers high-resolution images and ranks them on the top list. It can increase the click-through rate by 10% to 15%.

03. Consistency

Using the same image resolution and size for all Amazon products helps you maintain consistency. It aids in building customers’ trust and improves brand recognition.

04. Mobile Friendly

Perfect-sized product images for Amazon are not just for PCs or laptops. They are also well optimized for mobile devices. The photos will load smoothly and look good to mobile visitors.

05. Guideline Compliance

One of the common causes of Amazon listing errors is the wrong picture size. It violates Amazon’s image standards. Make sure to choose the correct photo size for Amazon product listings.

What is the Best Product Photo Size for Amazon?

You can’t randomly select a photo resolution and size for uploading on the Amazon platform. A person must follow the Amazon product image guidelines while uploading photos on this e-commerce platform. The following are the minimum, standard, and maximum Amazon image requirements for 2024.

Minimum Size: At least 1000px in width or height by at least 1600px in width or height
Standard Size: 2000px by 2000px
Maximum Size: 10,000px by 10,000px

How Many Images to Upload on Amazon Listing?

You must upload at least one product image for the Amazon listing. However, most experts recommend using 6 high-quality photos. The maximum limit is 9 pictures. However, the site will only show 7 visuals on the live listing page. If you add a video, the system will display only 6 images.

Different Types of Amazon Product Images

There are three categories of Amazon product photos. Let’s learn them one by one.

01. Main Images

These are the main product photos for Amazon. They are known as “Hero Images.” The aspect ratio should be 1:1 or square. However, it does not need to be perfectly square. Plus, you can use different aspect ratios for other gallery photos.
The image in the product must fill at least 85% of the frame. You can use close-up or cropped product images for Amazon. In addition, keep the photo resolution at least 72 dpi.
Don’t use any text, graphics, artwork, watermarks, or designs on the main picture. Keep it original to highlight the product features.

02. Infographic

Amazon infographics are special visuals that contain text, images, and icons. They have featured information about the product.
The image resolution should be at least 1000 pixels for each length or width for optimal zoom functionality. However, keeping 1600 pixels or larger is better for the best performance.

03. Lifestyle Images

Lifestyle photos are a genre of photography that shows how a product is used in real-life situations or moments.
These visuals are highly important to help target audiences visualize products in real-world scenarios.
Amazon lifestyle images should be at least 1,500 x 1,500 pixels. But, keeping an image at 2,000 x 2,000 pixels or larger is better for maintaining the best quality.

Amazon Image Technical Requirements

The following are the primary technical requirements for Amazon’s image to avoid product policy violations.

High-quality Images

Choose high-resolution images that have a higher concentration of pixels or dots. These crisp visuals have clear and detailed views.
Avoid selecting any picture that contains pixelation or jagged edges without any blurry effect. The image should be well-focused. Don’t upload highly compressed Amazon product photos, as they have significant quality loss.

Product Image Color

The product image must have a realistic color with a pure white backdrop. Maintain a clean and professional look. Keep the RGB color values of the background: 255, 255, 255.
The product color should align well with the background. Plus, it must evoke a specific emotion to attract potential buyers to purchase the item.

Supported Formats

According to Amazon product image guidelines, JPEG (jpg) is the best product image format. It helps you maintain the optimal balance between image quality and file size. Plus, JPEG photos take less time to upload.
However, you can upload them in TIFF, PNG, and GIF formats as long as they are crisp, clear, and free from pixelation.

Image File Name

The photo file name of an Amazon product contains three things: a product identifier, a period, and a file extension.
The product identifier can be Amazon ASIN, ISBN-13, EAN, JAN, or UPC. However, ASIN is the best choice for accurate product listing and better optimization of Amazon’s algorithm.

Image File Size

Any idea about the Amazon image size in MB? An Amazon product image can’t be more than 10 MB. Focus on optimal loading and faster display.
However, there is no minimum file size requirement. But select at least a 500-KB image file.

Amazon Logo, Trademark, & Badges

An Amazon seller can’t upload any logo, trademark, modification, alteration, or replica of AMAZON, PRIME, ALEXA, or the Amazon Smile design.
It is considered trademark infringement and violates Amazon’s branding policies. Doing so will result in listing removal, legal action, or account suspension.

13 Tips on Amazon Product Images to Improve Listings

Learn how to optimize Amazon product images to improve search visibility and attract more customers.

01. Take Multi-Angle Shots

Take product photos from different angles to provide a comprehensive view. It helps buyers see important features and any potential flaws.
The exposed details give customers a clear idea of the product and help them make informed decisions.
360-degree product images for Amazon help provide better interaction with the product online, such as in-store shopping.

02. Apply the Zoom Function

Use the auto-zoom or image click-zoom function in Amazon product listing. It shows professionalism and creates an appealing look. Shoppers can closely examine the details of an item.
It increases the likelihood of purchasing as customers feel more confident about buying the product.

03. Use Text Overlays

Text overlays over an underlying product image or video are effective in making the visual more interesting and engaging.
You can use it to highlight specific features of a product. It helps customers better understand the item.

04. Add Instructional Images

Apart from the main images and infographic, add an instruction photo if it is an assembly-type product.
This clear visual guidance helps customers understand the setup process, reduces confusion, and minimizes returns.

05. Use Before and After Photos

Are you selling any transformative products that show improvements or effects?
Products like skin care, weight loss supplements, hair growth serums, furniture restoration, car detailing, etc., need before and after photos.
It showcases product effectiveness and provides clear visual proof of results.

06. Optimize Image File Names

Your image file name works as SEO metadata for search engines like Google, Yahoo, etc. Choose a well-suited name that defines the best about the product.
For instance, a customer searches on Google for “Ivory silk scarf with a pearl-embellished border,” and your image file has precisely the same name. There is a high chance that s/he may find your product at the top of the list.

07. Add Comparison Charts

Another effective technique is adding one or two comparison chart photos to highlight key features and specifications of a product visually.
It helps your product stand out from competitors. Customers can clearly differentiate your item from competitor items.
Make sure to add a minimum of 3-4 products to the comparison chart. Avoid showing competitors’ brand names. Keep them hidden or generic.
Compare similar items and their important list of features. Focus on how your product will benefit customers, unlike others.

08. Use A Quantity Decal to Add Value

Are you selling combo pack products, like dumbbell sets, yoga block & strap sets, pull-up assist bands, etc.? If so, make sure to show how many pieces of products are with appropriate details.
For instance, a dumbbell set contains 2 to 12 pieces with varying weights. Visualize each dumbbell with a specific weight to prevent confusion and ensure transparency. The entire image should include the number of dumbbells and their weight.

09. Pay Attention to Your Product Category

There are more than 350 million products on Amazon in 30+ categories. Select an appropriate product category.
It ensures better visibility, accurate search results, and appropriate customer targeting. Doing so also improves search rankings and enhances customer experience.

10. Stay Consistent

Maintaining consistency in Amazon product images helps a brand sound, look, and feel the same across all product listings.
Keep a unique styling approach for all product photos for Amazon to create a professional appearance and reinforce brand identity.
If you are showing multiple-colored products in a single image, they must have the same size, shape, and design.

11. Make Image Work Better on Phones

Do you know that mobile devices contribute to 60% of website traffic? Hence, keeping Amazon product photos mobile-friendly is highly important.
Reduce the image file size for better optimization and faster loading time. Maintain a consistent Amazon product image aspect ratio and screen size for all smartphones.
Don’t add too much text or intricate details. Otherwise, it will lose its primary focus on the product. Keep the image at least 1200 pixels wide to ensure clear visibility on smaller screens.

12. Edit and Enhance Amazon Product Photos

Avoid uploading originally captured or RAW images on the Amazon e-commerce website. Wondering how to edit product photos for Amazon?
You may have to adjust the tone, brightness, or contrast of the product image. Enhancing the color or sharpening the photo might be necessary.
If the original picture contains unwanted items, remove them, too. Crop the photo properly to maintain consistent shape and size. Review the visual carefully if it needs additional retouching.

13. Go for A/B Testing

Once all the images are in your hands, do an A/B test. In this method, you will categorize the Amazon product photos in Version A and Version B.
Testing multiple variations of Amazon listings helps you determine which one performs better. This allows you to optimize various elements of their product listing. It ensures your product image aligns well with the Amazon algorithm and Amazon product image guidelines.

Frequently Asked Questions

What is the best image size for Amazon products?

The best image size for Amazon products is 2000px by 2000px.

What is the image size limit for Amazon?

An Amazon product image can’t be more than 10 MB. The image resolution can’t be more than 10000px.

What is the minimum image size requirement for Amazon product images?

Keep a minimum of 1000 pixels on the shortest side to enable the zoom feature.

What aspect ratio works best for Amazon product images?

It is best to maintain a 1:1 or square aspect ratio. But you can keep it at 4:3.

How can I make my product images mobile-friendly on Amazon?

An Amazon product image should be at least 1200 pixels wide for clear visibility on mobile screens.

Conclusion

When it comes to attracting customers and driving more sales, high-quality and appropriate photo sizes can be a significant driving force for Amazon product listings. Take enough time to prepare these photos. They can make the key differences to enhance customer engagement and boost sales. Hopefully, you got a clear idea of the product image size for Amazon product listings.