Professional photographers take millions of photos, but not every picture comes out perfect. That’s why photo editing and retouching techniques are necessary. Photo retouching plays a vital role in business growth for some industries. Let’s find out a few industries that require image editing.
What is image retouching?
Photo retouching is the process of enhancing images in post-production. This technique is applied in various industries including product photos, real estate, furniture, jewelry, fashion, and more.
If you want to convert customers, you must have attractive images. Photo retouching helps business owners get professional product photos. Whether you’re selling a single product or multiple items, professional photo retouching is necessary for product listing.
Industries that highly depend on image retouching
Below are a few industries that highly depend on photo retouching.
Product Image Retouching for E-commerce
If you are in the e-commerce industry, you must know that selling online is becoming challenging day by day. To stand out in the competition, you must need to convince your customers with professional product photos. High-quality images are the only weapon that the e-commerce owners have to win the race.
Product photo retouching involves making detailed edits to improve the photo quality. Here, the image editors use Photoshop tools for most of their jobs. The goal is to make your product photos more attractive. Below are the techniques that are applied by image editors in e-commerce editing:
- Color correction: Color adjustments to highlight the most attractive tones in your product photos.
- Removing unwanted reflections: Elimination of distracting reflections to create a more professional and polished image.
- Clearing dust: Dust and other particles can go unnoticed during a photo shoot. Removal of these is important to present a clean, enhanced product.
- Adding shine: Applied for expensive products to make them more attractive.
Furniture Product Photo Retouching
Furniture products need photo retouching for attractive furniture photos. This technique involves cutting the furniture out of the background, adjusting the lighting, and adding natural shadows. Despite the dust and poor lighting, image editors can transform the images into clean, shiny, and bright photos, giving the furniture a polished and attractive look.
For example, you may have images of a newly furnished hotel room for a local magazine. The editing task can be challenging due to the wooden texture of the floor, which made it difficult to create a natural shadow. The matte wooden floor required the image editors to make subtle adjustments, such as brightening it to enhance the reflection of the furniture. Image editors can add a natural shadow while removing any unwanted elements like dust or human presence.
Real Estate Interior and Exterior Photo Retouching
Real estate is another industry that heavily relies on photo retouching. Realtors and real estate brokers need attractive photos to list their products. Interior and exterior of the property image need to be free of distraction to attract potential buyers.
Below are a few techniques that are applied in real estate retouching methods:
Real Estate Photography Blending
This is the process of blending multiple images of a single property to get the desired output. Image editors take photos with over and underexposed conditions to get an acceptable level of lighting.
Restoring Old Photos
In the past, damaged photos had no chance of restoration. However, today, even if you have old, torn, or damaged photos, we can restore them. Image editors know the sentimental value of these photos, and work hard to retain every detail.
Conclusion
Although almost all businesses require high-quality visuals for their business growth, the industries I have discussed highly rely on stunning imagery. If you are running a business that falls into any of these categories, you can hire an in-house team. Otherwise, take services from professional image editors.
