Product Background removal is a common technique for e-commerce product photo editing. Apart from this industry, background removal is vital for many other reasons. A clean and distraction-free background is essential to keep the users focused on the subject. Let’s discover why e-commerce product background removal is necessary and a few tips for this image editing method.
What is Photo Background Removal?
Image background removal removes unwanted background from the photo to make it free of distractions. This is a standard photo editing technique for e-commerce where photo editors remove the subject from the background and replace it with something appropriate.
Why is Product Background Removal Essential?
Whether you are selling products online or offline, background significantly impacts the photo’s quality. Below are the reasons why you should consider removing your photo background.
Increasing product focus
E-commerce products need to be the center of attention. If the photo has a distracting background, the subject can be focused. Hence, the viewers can not retain their attention while purchasing. Therefore, if you want to keep your customers focused, the photo background should be replaced with something neutral.
Branding consistency
All of your products need to look consistent across different stores. To make them look professional and consistent, you must apply similar backgrounds to all the products. Branding consistency is vital for achieving customers’ trust. Buyers will never feel confident while purchasing your products online without the trust element.
Page loading speed
E-commerce products are uploaded on marketplaces. If the images are not optimized for these websites, the loading speed will be lower, and it will take longer to load the page. A slow loading speed is the reason for poor user experience. If the users are not enjoying browning your product, it’s less likely that they’ll purchase them. Product Background removal will reduce the image file size and provide a faster loading speed.
Platforms requirements
Different e-commerce platforms have different image guidelines. The seller needs to follow these guidelines to sell their products. A consistent and neutral background is a requirement for almost all prominent platforms. Hence, if you want to sell your product on various platforms and increase the sales potential, you must remove the photo background.
Increased branding opportunity
You can add branding elements to your product photos by removing the photo background. For example, if the image has a consistent background, you can add your logo to a specific part of each photo. You can not do it with a random background as it may have unwanted objects or colors where you intend to design your branding.
Increased conversion rate
As I mentioned, a consistent photo background is the reason for a better product presentation. Customers can make better purchase decisions because they are now focused on the product only. They can feel the product better and can make an informed decision. Hence, product background removal can increase the conversion rate and sales.
Some bonus tips for photo background removal
Below are a few tips for image editors for photo background removal:
- Always use the same background for a single brand to maintain consistency.
- Use high-resolution images to remove the distracting backgrounds perfectly.
- Save your images in PNG format for flexibility.
- After background removal, test your image on different devices for quality.
- Zoom in the photo to work perfectly on the edges.
Conclusion
A clear and consistent photo background is a mandatory requirement for e-commerce. Without this image editing technique, sellers can not professionally present their products to customers. It also presents the product without any distractions. Customers can keep their focus on the product and make better purchase decisions. I’m sure you now know why you need your product background removed before selling your products online. If you have any further questions, don’t hesitate to ask us.
