Are you failing to attract customers even after branding high-quality apparel? Did you present your clothing items the right way like your potential buyers want to? When it comes to showcasing garment items, ghost mannequin product photography can easily beat other approaches. Using the proper techniques is the key to e-commerce success.
This article covers some powerful tips to help you capture perfect attire images on ghost or invisible mannequins.
Few Tricks for Ghost Mannequin Product Photography
Tip 01: Keep the Clothing Item Flawless
- Choose a well-fitted garment for the mannequin. It should not be too tight or too loose. The size and fitting should align with the invisible dummy.
- Another important thing is washing the garment before putting it on the mannequin. It removes any dirt and oils. Plus, the fabric looks clean and fresh.
- If you notice any deep wrinkles after washing, make sure to steam it appropriately.
- Carefully inspect for any loose threads or imperfections and fix them to make them as perfect as possible.
Tip 02: Iron The Dress
- A wrinkled garment obscures the natural shape and structure of the attire.
- In contrast, an ironed cloth looks more polished and professional than an unironed one. It looks smooth and wrinkle-free.
- Make sure the garment has a smooth and natural draping without distorting the fit.
- Prioritize all visible areas, including the seams, collars, and cuffs. There should be minimal creases, crumples, and folds.
Tip 03: Correct Positioning
Dress the invisible dummy cautiously to maintain natural contours. Place the garment on the shoulders area first, then the torso, and followed by the waist, hips, and lower part.
Maintain a snug fit for each piece of the garment. The apparel should also hang naturally on the invisible dummy to showcase its proper fit.
Place the clothing item at the center point within the frame. It must align with the lighting setup, camera, background, etc.
Tip 04: Maintain Consistency
- Before going for ghost mannequin product shots, ensure a well-balanced and consistent shooting environment.
- For instance, you can use a clean, neutral backdrop, like white, light gray, or soft beige. It makes your garment images stand out.
- Besides, the floor surface must have a non-reflective material. It can be matte white or light gray. Avoid choosing glossy or textured floors. It negatively affects the image quality.
Tip 05: Setup Proper Lighting
- When it comes to ghost mannequin product photography, use big, soft, or umbrella lights. It helps maintain a balanced and natural look.
- Plus, this type of lighting option prevents nasty, unwanted shadows. In addition, you won’t have to worry about posing and movement.
- If you want to add drama and sharpness to your ghost mannequin product photography, use backlight
- You can also use strobe lights to capture sharp details on clothing. Diffuser lighting can help you minimize harsh shadows.
Tip 06: Unique Angle Shots
- You can capture garments from different angles in ghost mannequin photography, such as front, top, side, back, three-quarter, etc.
- For example, a three-quarter angle allows you to show an apparel’s dimension and shape in a better way.
- A side-angle shooting technique enables you to highlight the seams or pockets of a garment.
- Likewise, a top-angle image-capturing approach helps a photographer emphasize neckline, collar details, or upper garment structure.
Conclusion
You can influence a customer’s purchasing decision by using appropriate invisible dummies. We have mentioned some of the best tips on ghost mannequin product photography. It helps you present your clothing items in the best possible way. Plus, these are proven ways to engage potential buyers and attract them to purchase apparel, ultimately boosting sales.
