How to Use Ghost Effect Photography in Product Images

When it comes to versatility and cost-effectiveness, mannequins are one of the best choices. It is a creative and realistic way to present fashionable garments to customers. However, a clothing product without a mannequin highlights the fit and design better. Hence, you need to add a ghost or hollow mannequin effect to your apparel images. This article covers how to use ghost effect photography for product images.

How to Create Ghost Effect Photography in 3 Steps

Let’s learn the procedure of creating ghost mannequin effect photography in 3 simple steps. 

Step 1: Use Mannequins or Models for Showing Garments

  • The first job is to choose either mannequins or professional models to display clothing images. 
  • Real models can add a human element. Customers can better relate and engage with such living human models. But it is more expensive than mannequins.  
  • Another problem with real models is maintaining the same pose on the same spot. A slight variation is expected when you capture hundreds of photos. 
  • Make sure to choose either lifelike or static mannequins for garment photography. They can give a human-like appearance and feel. 
  • Plus, select only dummies that allow you to adjust, bend, or rotate them in various positions. 

Step 2: Create a Perfect Studio Setup with Correct Equipment

  • The more high-quality images you capture, the better the ghost mannequin photography effect. Most importantly, it will ease the post-production process. 
  • Create a plan for how you will set up and place the camera, lighting, and other relevant equipment. 
  • The studio setup will vary based on what type of clothing item you will shoot. 
  • You may need to go for unique specific lighting and background adjustments depending on what clothing features you want to highlight. 

 Step 3: Capture the Clothing Item  

  • Different angles, views, and positions of a camera can shoot apparel products differently. 
  • For instance, if you want to capture tops, place your digital camera at chest height. It ensures a flattering and accurate representation of the clothing’s design.
  • In contrast, hold the camera at the hip level to shoot bottoms. It aids in highlighting the waist, hips, and legs appropriately. 
  • Avoid shooting garment products from a too-high or too-low position. It may distort proportions and misrepresent the fit.

 

How to Add a 3D Ghost Mannequin Effect in Product Photography?  

Step 01: Put the clothing item on the mannequin or real model. 

Step 02: Take photos of the garment product from both the front and back sides. 

Step 03: Place a white foam board in front of the mannequin. Use clips to hang the apparel on the board. 

Step 04: Again, capture images of attire from both the front and back sides. When you merge both shots, the inner part of the clothing product will be easy to add. 

 

Bonus Tips for Ghost Effect Photography

The following are some creative ghost effect photography techniques for better shoots. 

Use White Matte Mannequins

  • Choose white matte mannequins to create a better-muted presentation. It also makes the garment item more attractive.
  • Additionally, this type of dummy is not prone to dirt and scratches easily.  
  • Another plus point is that they blend well with a white background. It makes the photo editing task easier. 

Select the Correct Size, Shape, And Design 

  • The invisible dummy must have the right size and styling to align well with your ghost mannequin effect photography. 
  • It ensures a better fit and a natural appearance without over-stretching the material. 
  • Appropriate styling helps customers to perceive the garment product the right way. 

Use Telephoto Zoom Lens 

  • Utilize a telephoto zoom lens to focus on subjects that are more important to show than others. 
  • This type of powerful lens highlights the textures and details of the fabrics. 

Don’t Skip Inner Area 

When working on tops, make sure to keep the upper area open. It lets customers see the collar, neckline, tag, and other inner details easily. 

 

Conclusion 

When you know the right to create ghost effect photography for clothing items, you can showcase the products in the best possible way. It enables you to attract customers by showing accurate details of the garments. 

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