Internet and improvements in communication technologies have helped the e-commerce industry expand rapidly in recent years. E-commerce is on a huge rise, especially after COVID-19. Online product sales are expected to grow to a staggering $7.41 trillion by 2026. Customers judge your brand through your products. High-quality product photos are vital in boosting your sales and building brand recognition. This article will cover some of the best e-commerce product photography tips to help you capture high-impact e-commerce product images and increase conversion rates.
How to Take Product Photos Like a Pro
When it comes to creating stunning product visuals, knowing the basics of product photography can make a huge impact. High-quality cameras are important for capturing good photos. But if you don’t know how to use product photography equipment effectively, professional-grade cameras will not be that much supportive.
Let’s learn how to take appealing product photos professionally.
Add Composition
- Maintaining a proper arrangement of the elements in your item photo is the key.
- You must learn the art of setting up and positioning the elements of a scene within the frame.
- Learn the rules of thirds in photography, the use of negative space, leading lines, etc., for capturing better product images.
Add Exposure
- Proper exposure can showcase your products in the best light. It helps you capture the true textures and colors of the item.
- Be cautious about the ISO, aperture, and shutter speed. These attributes greatly affect your exposure to photography. Avoid taking any overexposed or underexposed images.
Ideal Focusing
- A perfect focus enables customers to see the details accurately. The sharpest area of an image can help you highlight the product’s key features.
- A strong product photo with higher clarity and detail can make a first impression and entice customers to buy the goods.
Accurate Lighting
- When it comes to an accurate representation of products, proper lighting helps represent the true colors, texture, and details of the item.
- It decreases the trouble of removing reflections and creates a professional and appealing look.
Right Timing
- Perfect timing helps you take shots of attractive and interesting product photos.
- Use burst mode to capture the peak action and expression of the item elements.
- Another effective technique is using short exposure times to reduce overexposure and capture movement in time.
Seven Secrets to Best E-commerce Product Photography
Learn how to take your product photography to the next level and grow your business.
Use A White Background
- If you want to maintain the focal point of your product shots, use a white backdrop. A pure white background allows you to mend a way for consistency.
- You can achieve a clean, seamless presentation by using a white poster board. It also makes the image editing job easier and eliminates distractions.
Choose a Proper Lighting Technique
- Perfect natural lighting helps improve the tone of the product image and decrease harsh shadows.
- Choose the golden hours (early morning and late afternoon) to capture images with a soft, diffused light.
- If you want better interaction and control over the product image subject, use artificial lights, such as LEDs, softboxes, spotlights, etc.
Eliminate Shadows
- Excessive shadows make products look unprofessional and unattractive. Minimize or remove shadow effects to ensure clarity and highlight product details.
- Position lights strategically to create a more flattering illumination on your items.
- Use flash diffusers, reflectors, softbox lights, ring lights, light tents, etc., to reduce or remove shadows.
Place Your Camera on a Tripod
- When it comes to taking more stable, sharper, and clearer images, a tripod can make a huge difference.
- It gives a product photographer more creative control over the item object and takes shots with as few mistakes as possible.
- If you want to capture products with smartphones, use selfie sticks with standing legs to extend your reach and stabilize the device.
Build A Good Photography Studio Set Up
- Create a professional product photography studio set up with different lighting rigs, backdrops, props, and other equipment.
- It allows you to be creative by utilizing the dedicated, equipped space. Getting professional-quality images with precise details will be easy.
Try Different Angles and Viewpoints
- Take product shots from various angles to emphasize certain details. It can be taking photos from a high or low angle to add a specific feel and look that the customers want.
- Research what angle is the best for the particular item to showcase vital attributes of the product. It involves adding a specific perspective, depth, and composition.
Understand Your Camera Settings
- When you better understand the inner workings of your camera settings, it helps you achieve your desired product photography results.
- A product photographer will better understand proper exposure, sharp focus, and accurate color representation.
Final Words
It takes years of experience to learn the best e-commerce product photography techniques. Maintain consistent practice and try different photo-clicking approaches to discover new depths when taking product pictures. Hopefully, this post helped you learn some basic hacks for online product photography.
