E-commerce product photography is essential because the internet and improvements in communication technologies have helped the e-commerce industry expand rapidly in recent years. E-commerce is on a huge rise, especially after COVID-19. Online product sales are expected to grow to a staggering $7.41 trillion by 2026 (Source: Statista). Customers judge your brand through your products. High-quality product photos are vital in boosting your sales and building brand recognition. This article will cover some of the best e-commerce product photography tips to help you capture high-impact e-commerce product images and increase conversion rates.
How to Take E-commerce Product Photography Photos Like a Pro
When it comes to creating stunning product visuals, knowing the basics of product photography can make a huge impact. High-quality cameras are important for capturing good photos. But if you don’t know how to use product photography equipment effectively, professional-grade cameras will not be that much supportive.
Let’s learn how to take appealing product photos professionally.
Add Composition
- Maintaining a proper arrangement of the elements in your item photo is the key.
- You must learn the art of setting up and positioning the elements of a scene within the frame.
- Learn the rules of thirds in photography, the use of negative space, leading lines, etc., for capturing better product images.
You may also like to read… Professional Cropping and Resizing Images for E-commerce
Add Exposure
- Proper exposure can showcase your products in the best light. It helps you capture the true textures and colors of the item.
- Be cautious about the ISO, aperture, and shutter speed. These attributes greatly affect your exposure to photography. Avoid taking any overexposed or underexposed images.
Ideal Focusing
- A perfect focus enables customers to see the details accurately. The sharpest area of an image can help you highlight the product’s key features.
- A strong product photo with higher clarity and detail can make a first impression and entice customers to buy the goods.
Accurate Lighting
- When it comes to an accurate representation of products, proper lighting helps represent the true colors, texture, and details of the item.
- It decreases the trouble of removing reflections and creates a professional and appealing look.
Right Timing
- Perfect timing helps you take shots of attractive and interesting product photos.
- Use burst mode to capture the peak action and expression of the item elements.
- Another effective technique is using short exposure times to reduce overexposure and capture movement in time.
You may also like to read… How Long Does it Take Photographers to Edit Photos?
Seven Secrets to Best E-commerce Product Photography
Learn how to take your product photography to the next level and grow your business.
Use A White Background
- If you want to maintain the focal point of your product shots, use a white backdrop. A pure white background allows you to mend a way for consistency.
- You can achieve a clean, seamless presentation by using a white poster board. It also makes the image editing job easier and eliminates distractions.
Choose a Proper Lighting Technique
- Perfect natural lighting helps improve the tone of the product image and decrease harsh shadows.
- Choose the golden hours (early morning and late afternoon) to capture images with a soft, diffused light.
- If you want better interaction and control over the product image subject, use artificial lights, such as LEDs, softboxes, spotlights, etc.
You may also like to read… White Background Product Photography: A Complete Guide
Eliminate Shadows
- Excessive shadows make products look unprofessional and unattractive. Minimize or remove shadow effects to ensure clarity and highlight product details.
- Position lights strategically to create a more flattering illumination on your items.
- Use flash diffusers, reflectors, softbox lights, ring lights, light tents, etc., to reduce or remove shadows.
Place Your Camera on a Tripod
- When it comes to taking more stable, sharper, and clearer images, a tripod can make a huge difference.
- It gives a product photographer more creative control over the item object and takes shots with as few mistakes as possible.
- If you want to capture products with smartphones, use selfie sticks with standing legs to extend your reach and stabilize the device.
Build A Good E-commerce Product Photography Studio Set Up
- Create a professional product photography studio set up with different lighting rigs, backdrops, props, and other equipment.
- It allows you to be creative by utilizing the dedicated, equipped space. Getting professional-quality images with precise details will be easy.
Try Different Angles and Viewpoints
- Take product shots from various angles to emphasize certain details. It can be taking photos from a high or low angle to add a specific feel and look that the customers want.
- Research what angle is the best for the particular item to showcase vital attributes of the product. It involves adding a specific perspective, depth, and composition.
Understand Your Camera Settings
- When you better understand the inner workings of your camera settings, it helps you achieve your desired product photography results.
- A product photographer will better understand proper exposure, sharp focus, and accurate color representation.
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Final Words
It takes years of experience to learn the best e-commerce product photography techniques. Maintain consistent practice and try different photo-clicking approaches to discover new depths when taking product pictures. Hopefully, this post helped you learn some basic hacks for online product photography.
